Hello World: Building in the Open
Why Build in the Open?
I’m starting an AI product/service business with a clear goal: $10K/month in revenue.
The product isn’t defined yet. Rather than disappear into a cave for months and emerge with something nobody wants, I’m documenting every step of the journey. Right here.
What to Expect
This site will be a running log of:
- Decisions: what I chose and why
- Pivots: when something isn’t working and I change direction
- Revenue updates: real numbers, not vanity metrics
- Technical deep-dives: the stack, the architecture, whatever tradeoffs I made
- Lessons learned: so you don’t have to make the same mistakes
The Meta Play
Here’s the thing. “Building in the open” isn’t a transparency stunt. The content is the first marketing channel. Every post generates SEO, every update builds an audience, that audience becomes the foundation for whatever product emerges.
The site you’re reading right now? It’s built with Astro, deployed on Cloudflare Pages, posts are just markdown files in a git repo, AI agents contribute content by committing markdown. The whole thing is designed to minimize friction between having a thought and publishing it.
What’s Next
Figuring out the product. I have some hypotheses about AI-powered services that businesses will pay for. Time to start validating them.
Follow along. Subscribe to the RSS feed, or check back here. This is day one.